Always, and without any allowed exceptions, keep all your senses attentive to your surroundings and what is happening in the office, the marketplace, and all over the World. I can bet you someone is trying to manipulate you at the office these days, people always try to manipulate those around them. There are those who do it with good intentions, like your parents or spouse, and on the other side, are those who do it for their own personal gains. Yes my friend, it is a cruel world, and if you don't open your eyes to what has always been going on, you will be in serious trouble. Niccolo Machiavelli, the great statesmen who wrote The Prince many centuries ago said if you are always good, you will fall into disgrace because people are not always good, sometimes people are extremely nasty, and those who are always good will be prey to them, so you have to know when to be good and when not to be good. Awareness is the most important aspect of Marketing and a million other fields and daily life activities. If we are not aware a product or service is available on the market, the chances we will buy it is exactly zero. That is why marketers of all major companies and corporations all over the world develop strategic advertising campaigns to make all their potential clients aware their services and products exist, only after creating awareness can you channel their desire accordingly to buy your services and products.