Transform your writing to engage your readers, directly, using a set of proven techniques, that you, too, can apply. This handbook offers a practical framework that you can use again and again, based on four principles, three structures, two formulas and one procedure.
The handbook is primarily written for professionals, including senior civil servants, but should also be useful to students, and really to anyone who wants get better at getting their message across. Moreover, it may also be useful in teams or organizations, to improve the standard of communication.
The handbook covers introductions, essays, memos, CVs, business and cover letters, press releases, policy or project proposals, reports, minutes, e-mails, social media for professional purposes, lessons learned, how to edit, and a short chapter on crisis communications.
The handbook is in its third edition. Previous versions have been published in seven languages, in Armenian, Bulgarian, Georgian, Mongolian, Spanish, Ukrainian and Russian. This third edition is freshly updated, in 2020. The handbook also contains links to a number of practical examples.