Having the ability to influence another can and will be a very useful skill to have in society. Whether you're in a professional business trying to persuade your customers into buying your products or services, or just simply want to persuade your friends to go along with what you want, influence works the same way.
Although some people are a natural at it, those without the skill can always learn. All it takes is time, effort, and motivation. Pretty soon, you'll be able to master the technique of influence will require more than the ability to persuade your audience. It'll become much easier for you to connect with your audience and you'll notice a significant difference in your communication skills.
Your skills and experience in life will be merged together along with your social skills. By the time you finish reading, you'll be ready to go out into the world to test your newly gained knowledge.