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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, anew media prognosticator. Fifty years after its initial publication, thislandmark text is more significant than ever before. Readers will be amazed byMcLuhan s prescience, unmatched by anyone since, predicting as he did thedramatic technological innovations that have fundamentally changed how wecommunicate. The Gutenberg Galaxy foresawthe networked, compressed global village that would emerge in the late-twentiethand twenty-first centuries despite having been written when black-and-whitetelevision was ubiquitous.Thisnew edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan s birth and the fifty-yearanniversary of the book s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-centuryreaders, while honouring the innovative, avant-garde spirit of the original. Thisedition also includes new introductory essays that illuminate McLuhan s lastingeffect on a variety of scholarly fields and popular culture. A must-read for those whoinhabit today s global village, TheGutenberg Galaxy is an indispensableroad map for our evolving communication landscape.
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