INTERNATIONAL BUSINESS 14TH

INTERNATIONAL BUSINESS 14TH

Código de artículo:
19607328
Editorial:
PEARSON (PRENTICE)
Materia
Otros Idiomas
ISBN:
0132668661
Encuadernación:
Tapa dura
Tipo de libro:
Papel

An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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