MARKETING WITH STRATEGIC EMPATHY Impresión bajo demanda

MARKETING WITH STRATEGIC EMPATHY

Código de artículo:
4396082016
ISBN:
9780749477547
Páginas:
256
Tipo de libro:
Impresión bajo demanda

Impresión Bajo Demanda.


Tiempo de despacho de pedidos es de 15 a 20 días hábiles, una vez confirmado el pago del pedido. 

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied thesein many successful projects for international corporations for more than 10 years.

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