BRAND MANAGEMENT: A STRATEGIC APPROACH Impresión bajo demanda

BRAND MANAGEMENT: A STRATEGIC APPROACH

Código de artículo:
4396077192
ISBN:
9781787150577
Páginas:
326
Tipo de libro:
Impresión bajo demanda

Impresión Bajo Demanda.


Tiempo de despacho de pedidos es de 15 a 20 días hábiles, una vez confirmado el pago del pedido. 

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level graduate or executive-level students seeking a practical knowledge of brand management concepts and applications.

Artículos relacionados