OPEN BUSINESS MODELS

OPEN BUSINESS MODELS

Código de artículo:
35102771
Editorial:
V A R I O S
Materia
Otros Idiomas
ISBN:
9781422104279
Tipo de libro:
Papel

In Open Business Models, Chesbrough takes readers to the next step explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models including Procter & Gamble, IBM, and Air Products.

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