STRATEGIC MANAGEMENT AND BUSINESS POLICY 2ED.

STRATEGIC MANAGEMENT AND BUSINESS POLICY 2ED.

Código de artículo:
19606732
Editorial:
PEARSON (PRENTICE)
Materia
Otros Idiomas
ISBN:
9780136097396
Tipo de libro:
Papel

A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.

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