CHOICE-BASED CONJOINT ANALYSIS
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CHOICE-BASED CONJOINT ANALYSIS

Código de artículo:
E2000064263
Editorial:
CHAPMAN & HALL
Fecha edición:
ISBN:
9781420099973
Formato:
Vitalsource
Tipo de libro:
Ebook
DRM
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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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