A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Impresión bajo demanda
Impresión bajo demanda
Impresión bajo demanda
Impresión bajo demanda
Impresión bajo demanda
Impresión bajo demanda
