LEARNING FROM WINNERS
ebook

LEARNING FROM WINNERS

Código de artículo:
E2000056504
Editorial:
PSYCHOLOGY PRESS
Fecha edición:
ISBN:
9781136676765
Páginas:
200
Formato:
Vitalsource
Tipo de libro:
Ebook
DRM
Si

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

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