THE IDEA AGENT
ebook

THE IDEA AGENT

Código de artículo:
E2000025806
Editorial:
ROUTLEDGE
Fecha edición:
ISBN:
9781135928322
Páginas:
200
Formato:
Vitalsource
Tipo de libro:
Ebook
DRM
Si
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The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

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